Peel Centre, Stockport

An integrated car park management solution for Peel Retail Parks

Results Data

+25%

Increased Revenue

+47%

Increased Footfall

-69%

PCN's Issued

Home

Case Studies

Peel Centre, Stockport

Ocean Parking, part of Anchor Group Services were awarded the parking services at Peel Centre Stockport as part of a national portfolio contract in May 2019. The services were awarded following the relationship developed over the successful delivery of a national portfolio cleaning services contract.

Within 4 months of implementation tariff payment revenues had increased by almost 25% and Christmas 2019 recorded the highest ever revenue total at the retail park. Within the same period PCN enforcement income was reduced by 46% and the number of PCNs being issued per month were reduced by 69%. A more ethical approach to enforcement resulted in a higher payment percentage and more sustainable client income.

The average footfall increase over the period resulted in an average footfall increase of 47% and a peak year on year increase of 73%. The car park has continued to go from strength to strength and another record footfall and revenue was achieved again in December 2024.

The car park now welcomes 1.2 million more vehicles per year than it did in 2019.

As a result of overzealous enforcement and underhanded tactics, the location had become notorious within the industry and customers were beginning to stay away from the retail park. The equipment needed upgrading due to its age and limited functionality and there was little appetite from the incumbent operator to undertake the upgrade.

The car park was still operating on a cash only basis, failing to take advantage of the range of card, contactless and app based payment methods available to enhance the customer experience when parking at the retail park.

The issues the client was encountering included:

The 1250 space car park was regularly filled with commuters & car sharers who were parking on site and refusing to pay the parking tariffs.
Customers were put off at the location by the aggressive enforcement tactics of the car park operator.
The previous car park operator was also refusing to upgrade the machines to introduce new payment methods and more flexible ways to pay. The system was in much need of modernisation
Reputationally, the car park had become notorious and a PR campaign was required to see the return of the regular customer base

Beyond the day to day management of the car park operation, it is also Ocean Parking’s responsibility to maximise revenue, manage contractors and suppliers and introduce new revenue generating partnerships.

Ocean Parking’s solution is a welcome and innovative addition as we continue to invest in and improve one of the UK’s largest retail parks. With the park now operating at full capacity, the new payment options compliment this accessible park.

Mark Whittaker

Property Director at Peel L&P which owns and manages Stockport Retail Park.

Speak to us.

Do you have a location that you are considering for some ethical car park management? Our team would love to talk to you about how Ocean Parking can help you leverage excellent passive income without the need to get involved with any negative press.